Apple Introduction: Iphone, Ipad and the Company Essay

Apple Inc. (Apple), incorporated on January 3, 1977, de signboards, manufactures and grocery stores mobile communication and media thingamajigs, personal computers, and movable digital music players, and sells a transition of related parcel, function, peripherals, entanglementing solutions, and tertiary-party digital content and finishs. The friendships products and services include iPh whizz, iPad, mac, iPod, Apple TV, a portfolio of consumer and professed(prenominal) softwargon applications, the iOS and OS X operating(a) establishments, iCloud, and a variety of admissionory, service and yield offerings. The alliance besides sells and delivers digital content and applications through the iTunes introduce, App StoreSM, iBookstoreSM, and macintosh App Store. The go with sells its products oecumenical through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added re sellers. In February 2012, the companion acquired app-search engine Chomp.See more how to write an introduction paragraph for an essayThe Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as well as a variety of related softwargon system product, services, peripherals, networking solutions and third-party hardware and software products. In addition, the Company offers its accept software products, including iOS, the Companys mobile operating system OS X, the Companys mack operating system and server and application software. The Companys primary products include iPhone, iPad, Mac, iPod, iTunes, Mac App Store, iCloud, operating(a) System Software, Application Software and new(prenominal) Application Software.iPhoneiPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Companys Multi-Touch user interface, iPhone features desktop-class email, mesh browsing, searching, and maps and is compatible with both Mac and Windows- ground computers. iPhone automatically syncs content from users iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to d haveload audio and video files, as well as a variety of some new(prenominal) digital content and applications. In September 2012, the Company dismissed iPhone 5, its latest version of iPhone. In addition to the Companys own iPhone accessories, third-party iPhone compatible accessories are available through the Companys online and retail stores and from third parties.iPadiPad is a multi-purpose mobile device for browsing the Web, reading and sending email, viewing vulner aptitudes, watching videos, listening to music, play games, reading e-books and more. iPad is based on the Companys Multi-Touch technology and allows customers to connect with their applications and content in a more interactive way. iPad allows customers to access the iTunes Store to download audio and video files, as well as a variety of opposite digital content and applications. In March 2012, the Company launched the iPad, its third coevals iPad, and in October 2012, the Company announced its fourth generation iPad and iPad mini. In addition to the Companys own iPad accessories, third-party iPad compatible accessories are available through the Companys online and retail stores and from third parties.MacThe Company offers a range of personal computing products, including desktop and portable computers, related devices and peripherals, and third-party hardware products. The Companys Mac desktop and portable systems feature Intel micro solveors, the OS X operating system and the iLife suite of software for creation and management of digital photography, music, movies, DVDs and Websites. The Companys desktop computers include iMac, Mac Pro and Mac mini. The Companys portable computers include MacBook Pro and MacBo ok Air.iPodThe Companys iPod line of portable digital music and media players includes iPod touch, iPod nano, iPod shuffle and iPod classic. All iPods work with iTunes. In addition to the Companys own iPod accessories, third-party iPod-compatible accessories are available through the Companys online and retail stores and from third parties. The iPod touch, based on iOS, is a flash-memory-based iPod with a widescreen Retina display, a Multi-Touch user interface, and built-in iSight camera. iPod touch allows customers to access the iTunes Store to download audio and video content, as well as a variety of digital applications.The iPod nano is a flash-memory-based iPod that features the Companys Multi-Touch interface allowing customers to travel their music collection by tapping or swiping the display and built-in Bluetooth for wireless listening. The iPod shuffle is a flash-memory- based iPod that features a clickable control pad to control music playback and VoiceOver technology enab ling customers to hear song titles, artists and play list names. The iPod classic is a hard-drive based portable digital music and video player.iTunesiTunes is an application that supports the purchase, download, organization and playback of digital audio and video files and is available for both Mac and Windows-based computers. iTunes features integration with iCloud, AirPlay wireless music playback, Genius Mixes, spot Sharing, and syncing functionality with iOS devices. iTunes is integrated with the iTunes Store, a service that allows customers to discover, purchase, rent, and download digital content and applications.The iTunes Store includes the App Store and iBookstore.Mac App StoreThe Mac App Store allows customers to discover, download and install Mac applications. The Mac App Store offers applications in education, games, graphics and intent, lifestyle, productiveness, utilities and other categories. The Companys OS X operating system software and its iLife, iWork and oth er application software titles are also available on the Mac App Store.iCloudiCloud is the Companys cloud service, which stores music, photos, applications, contacts, calendars, and documents and wirelessly pushes them to multiple iOS devices, Mac and Windows-based computers. iClouds features include iTunes in the Cloud, Photo Stream, Documents in the Cloud, Contacts, Calendar, Mail, automatic downloads and purchase history for applications and iBooks, and iCloud Backup. Users cigarette sign up for free access to iCloud using a device running qualifying versions of iOS or OS X.Software Products and Operating System SoftwareThe Company offers a range of software products for consumers and for SMB, education, enterprise and government customers, including the Companys iOS and OS X operating system software server software professional application software and consumer, education, and business oriented application software. iOS is the Companys mobile operating system that serves as t he foundation for iOS devices. iOS supports iCloud and includes features, such as Notification Center, a way to view and manage notifications in one place iMessage, a messaging service that allows users to send text messages, photos and videos between iOS devices, and Maps, with turn-by-turn navigation. iOS supports Siri, a juncture activated intelligent assistant, which is available on qualifying iOS devices. OS X, the Companys Mac operating system, is built on an open-source UNIX-based foundation.Application SoftwareiLife is the Companys consumer-oriented digital lifestyle application suite included with all Mac computers. iLife features iPhoto, iMovie, iDigital Versatile Disc (DVD), GarageBand and iWeb. iPhoto is the Companys consumer-oriented digital photo application and iMovie is the Companys consumer-oriented digital video editing software application. iDVD is the Companys consumer-oriented software application that enables customers to turn iMovie files, QuickTime files, an d digital pictures into interactive DVDs. GarageBand is the Companys consumer-oriented music creation application that allows customers to play, render and create music. iWeb allows customers to create online photo albums, blogs and podcasts, and to customize websites using editing tools.iWork is the Companys integrated productivity suite designed to help users create, present, and publish documents, presentations, and spreadsheets. iWork includes Pages for word processing and page layout, Keynote for presentations, and Numbers for spreadsheets. The Company also has a Multi-Touch version of each iWork application designed specifically for use on iOS devices.Other Application SoftwareThe Company also sells various other application software, including Final Cut Pro, logic Studio, Logic Pro, and its FileMaker Pro database software. The Company manufactures the Apple LED Cinema Display and Thunderbolt Display. The Company also sells a range of Apple-branded and third-party Mac-compat ible and iOS-compatible peripheral products, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and supplies. Apple TV allows customers to watch movies and television shows on their high definition television. Content from iTunes, Netflix, YouTube, and Flickr, as well as music, photos, videos, and podcasts from a Mac or Windows-based computer can also be wirelessly streamed to a television through Apple TV.Strategy Implementation in Apple IncApple Inc. Is arguably one of the most successful companies in the world, enjoying one of the most visible brand names in the world. Its launch of new products is usually waited with heightened anticipation by consumers around the world, and its financial deed has been exemplary. This success can be attributed to two main genes the visionary leadership offered by its immediate former chief executive Steve affair and the strategic goal of emphasizing on design and the wil lingness to develop new products by taking stake of developing new products for the market.The strategic goal of developing new products, while at the same date emphasizing on design, has been successful because it has utilized the components of strategic murder. The allocation of resources by the company in the developing of new products has been substantial, and more often in well thought and planned processes. The financial resources focused on the evolution of new products with new and superior designs can be said to follow Sun Tzus strategic principles of knowing oneself and knowing the enemy, who in this case would be the competitors. Apple Inc., by utilizing the superior capabilities in its possession, has been able to develop products superior to those developed by its competitors and thus acquiring a valuable market segment.The institution of best practices for continuous development has seen Apple Inc. Develop some of the best practices in design in the industry. The role standards in Apple are some of the best, and the design teams in the company are reputed to put in some extreme efforts to ensure that the products developed are of the best standard possible. tying rewards to the achievement of key strategic goals can also be said to be a factor in the success of the design strategy of the company. The remuneration process of offering bonuses at the good performance of the company can be said to be a motivation to the employees of the company to develop develop performing products.Since Steve Jobs joined the company in 1998, the company has been growing in leaps and bounds simply because of the expression of a capable organization by focusing on the areas of improvement. The company has been able to make a focus on the development of new products of superior design to those of competitors, and has improved continuously on these products. Steve Jobs can be compared to the military genius with all the traits developed by Clausewitz intellect , courage to develop new products for the market, ability to adapt to changes and strength of character. These traits of the chief can be said to have contributed to the strategic success of the company.The support systems employed in Apple Inc are some of the best, and the company being in the electronics and telecommunications business has seen to it that their implementation is well carried out. The company has numerous operation centres spread across the globe and despite this the working towards the development and production of new products seems seamless because of this excellent support system utilised by the companys employees. Communication between the layers of operations of the company is seamless, and no time and resources are wasted on the process of communicating decisions and feedback between the hierarchical levels of the company. This can be likened to Sun Tzus advocacy for speed in battle good support systems offer an opportunity for fast and efficient decision ma king which finally leads to corporate success.The policies of the company that have been established in the recent past indicate their supportiveness to the strategy of developing new products superior in design, one of the eight components of implementing strategy. The outsourcing of production of apple products to China can be used as an example of this, with the goal of reducing production costs while maintaining the high quality of the products.